EVENT & REGISTRATION PLATFORM
A digital race platform built to move Lagos.
MediaFish redesigned Capital City Race into a clear, energetic digital platform for runners, volunteers, corporate teams and partners.
Built for the movement behind the race.
Capital City Race is an urban 10-kilometre road race and growing community platform based in Lagos. The redesigned experience brings the energy of race day online while giving every audience a direct path to participate.
MediaFish rebuilt the platform around an expandable content architecture that supports registration, community activity, training resources, media coverage and future race editions.
PROJECT DETAILS
Client
Capital City Race
Industry
Sports, events and community
Services
Strategy, UX/UI, web development, registration infrastructure, CRM, analytics and performance
Launch
2026 redesign
From event website to participation platform.
The challenge
The race needed more than a promotional website. It required one connected digital home for registration, participation information, community content, corporate engagement and ongoing communications.
The solution
We created a cinematic but highly structured digital experience that balances race-day energy with clear user journeys, dependable data capture and a content system the CCR team can continue to grow.
What MediaFish delivered
- Website strategy and information architecture
- Custom website design and development
- Individual race registration system
- Corporate team, volunteer and ambassador journeys
- CRM and Mailchimp integration
- Analytics and conversion tracking
- Training, community and media content systems
- Performance, security and email configuration
The experience, page by page.
Selected interfaces across registration, community, training and race communications.
Corporate Teams
Volunteer Programme
Training Hub
Media and Race Stories
Running Community
Race Weekend
A stronger foundation for every race edition.
The redesigned platform gives CCR one scalable digital home for registrations, participant information, community building, content publishing and partner engagement.
NEXT PROJECT
Nigeocom Services
Engineering and corporate platform
Have a complex digital platform in mind?
Let’s turn it into a clear, functional experience.
